IKI UNDERSCORE

iki underscore is a reworked phrase of the Japanese origin: ikigai. The word is composed in Japanese using the characters iki (to live), and kai (reason). ​

The iki concept is attuned to a simple rhythm; quality of life. The underscore was derived to underline or highlight simple values that are important but neglected in everyday life. ​

What do you live for? ​


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